Dubai-based Al Nassma Chocolate (Al Nassma), producers of the world’s first camel milk chocolate, has opened its debut retail outlet in Umm Nahad in Dubai.

The shop is adjacent to Camelicious, the sole supplier of camel milk to Al nassma. Stocked full with a decadent range of chocolate treats, the shop is guaranteed to cater to the most discerning of chocolate fans, said a company statement.

Chocolate lovers in the UAE can visit and taste Al nassma directly from the golden fountain, the centre piece of the elegantly-designed shop.

Apart from the fountain, the outlet also features the complete range of Al nassma’s luxurious camel milk chocolates and pralines and offers an order and delivery service for all Al nassma products, it said.

Chocolatiers from around the world teamed up to create this sensational chocolate superlative for Dubai.

Al nassma is a true innovation in the chocolate industry and one of the first luxury food products with deep roots in Dubai, conquering the world as the sweet ambassador of Arabia, the statement added.

“The Al nassma shop is the first of many outlets to come. We want to bring camel milk chocolate to the rest of the world,” said Martin van Almsick, general manager, Al Nassma.

Van Almsick sees Al nassma as a promising brand. The launch campaign alone had an overwhelming response from people as far as China and the United States of America asking for the special treats.

Al Nassma’s product line caters to all tastes, ensuring something for everyone. It includes five different flavoured 70gram bars, including Arabia, which is delicately flavored with local spices, dates, macadamia nut, orange, 70 percent cocoa and whole milk, Almsick noted.

The pralines range is specially filled with pistachio, nougat and coffee cream.

However, the jewel in the crown is the gold wrapped chocolate camel embodying the source of Al nassma, the camel and its milk. The hollow chocolate camels are available in two sizes, 130 and 730grams.

Al nassma chocolates can also be purchased directly via the Al nassma chocoline on +971(0)4 223 9289.