The region’s favourite ice cream brand celebrates the inauguration of its 100th outlet in the UAE with the opening of Baskin Robbins at The Dubai Marina Mall.

The opening of the 100th store gives ice cream lovers yet another destination to enjoy premium quality Baskin Robbins ice cream in the multitude of flavours that is its hallmark, said an official.

Galadari Ice Cream Company (GICC) is the exclusive licensee for Baskin Robbins for the entire region with over 400 dedicated stores and brand presence in more than 700 Super Markets and 400 plus hotels.

Srinivas Kumar, chief brand officer, Baskin Robbins Worldwide, inaugurated the parlour and congratulated the team on achieving this landmark.

“I am delighted to see how Galadari Ice Cream Co. has grown to become one of our key strategic partners. Our association with Baskin Robbins Middle East is a source of great pride and I congratulate the team on reaching this notable landmark today. I am sure it will be the first of many more.” he said.

Also present were Rajesh Thapar, Galadari Group CEO, Sharif H Khoory, GICC executive director, Manoj Loya, general manager and other GICC members.

Thapar commended the Galadari Ice Cream Company (GICC) on this achievement.

'With a 25 percent year-on-year growth, GICC is among the star performers in the group. What is even more encouraging is that 2009  looks  as if it will be even more exciting with 40 new stores planned across the region.'

'The company will also diversify it’s portfolio by opening new store formats such as the Baskin Robbins Café and Baskin Robbins Express,' he added.-TradeArabia News Service