Visa, worldwide FIFA partner and sponsor of Dubai Shopping Festival, has announced the winners of its latest Dubai Shopping Festival (DSF) promotion.

The official electronic card of the World Cup launched the campaign in celebration of its worldwide partnership with FIFA and sponsorship of the Dubai Shopping Festival.

In this Pre-DSF campaign, Visa has taken the strategic decision to combine elements from the two undertakings through promoting football and shopping as two enjoyable themes of wide appeal in the market, said a top official.

Visa’s “Use Your Card and Be a Winner” promotion ran from November 1 to December 15, 2008 for cardholders using Visa credit or debit cards for purchases.

The exclusive promotion offered attractive prizes for the winners of the prize draw: the lucky winner in Jordan was Aya Hakim Soud Al Qadi from the ABC Bank (part of Arab Banking Corporation Group).

The family of four won a trip to DSF together with stays at five-star Marriott hotels in Dubai.

The four-person package covers flights and four nights’ accommodation to be reserved on either of the following dates (January 29 – February 1) or (February 12 – 15).

The Jordanian winner of the promotion was announced in Fakhredine restaurant, Amman on December 21, 2008.

Area Manager of Visa in the Levant and Qatar, Tony Gougassian, commented on the campaign saying, "This latest promotion embodies Visa’s tireless commitment to its cardholders, not only providing the very best in terms of world-leading expertise and service but also presenting remarkable and unique opportunities and experiences."

"We at Visa recognize that each market is unique, and so this initiative came in recognition of the affinity our cardholders have for football in the Middle East region,” he added.-TradeArabia News Service