Tetra Pak Arabia has appointed Jose Maria Hernandez as the company’s new Liquid Dairy Products category manager, focussing on the dairy category across the GCC and Yemen.

Based in Jeddah, Jose Maria will be responsible for meeting sales and profitability targets and driving growth in the region, a company statement said.

His new role will also see him work towards continuously monitoring, analyzing and measuring market trends in addition to supporting key account customers to further develop and build this category.

Jose Maria has been working at Tetra Pak since 1998 and has worked internationally in markets such as Tetra Pak Central America and Caribbean region, Asia and most recently Tetra Pak Iberia, where he served as the JNSD (Juices, Nectars & Still drinks) Category Manager for over two years.

Tetra Pak is the world's leading food processing and packaging solutions company.-TradeArabia News Service