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Shamiana announces New Year special

Dubai, December 31, 2008

Leading Indian quick-service restaurant chain, Shamiana has announced an incredible New Year offer, whereby for every dirham a person spends at any of their outlets in UAE, he will get back the equivalent amount through free vouchers on January  1, 2 and 3.

The flagship quick service restaurant brand of Dubai-based food services company, Hotbrands International, is offering this New Year special at all 14 Shamiana outlets in the UAE, mostly located in food courts at all major shopping malls.

Shamiana serves authentic Indian cuisine specialising in Tandoori items.

To make the promotion even more attractive, Shamiana will unveil a unique fun currency – dirsham – that will be exchanged as cash vouchers in return for every dirham you spend up to the value of Dh150. One Dirsham voucher has the equivalent value of One Dirham.

These dirsham vouchers can be redeemed for meals up to January 17 at all 14 Shamiana outlets in the UAE.

'As the flagship brand of HBI, we felt it was appropriate that Shamiana should take the lead in ushering in the New Year with this amazing offer,' said Marek Maitland-Walker, head of marketing at Hotbrands International.-TradeArabia News Service




Tags: Hotbrands International | Food | Indian | restaurant | dining | Shamiana |

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