Ayyam FM, in a joint partnership with Tkiyet Um Ali and C-Town, recently launched the 'Food for Life' charity campaign during Eid al-Adha holiday.

In an effort to reach those in need, Ayyam FM produced an itemised ‘Shopping List’ brochure that was distributed to C-Town shoppers and promoted on air with the aim of encouraging Jordanians to purchase charity food packages for underprivileged families in the Kingdom.

The ‘Shopping List’ contained food products and necessary commodities recommended by Tkiyet Um Ali that charitable C Town customers purchased and donated to the 'Food for Life' campaign by placing them in the carts at check out. Tkiyet Um Ali distributed these donations to a number of needy families.

Through this campaign, Ayyam FM seeks not only to contribute to serving the underprivileged during Eid but also to encourage its listeners to feel that they are members of a wider Jordanian community for whose wellbeing they are all responsible.

'Ayyam FM team was very excited to launch the 'Food for Life' and share the joy and celebration of Eid al-Adha with their brothers and sisters,' said Hazem Khoury, station manager of Ayyam FM.

'This is our first charitable campaign since we launched two months ago and everyone at Ayyam FM is already looking forward to implementing more ideas to proactively give back to our community.'

Ayyam FM is the latest radio station in Jordan.-TradeArabia News Service