G2 Publishing & Media has selected H2O New Media to deliver their first advertising and marketing social community portal in the Middle East.

G2, publishers of T3 Middle East Magazine, had recently launched www.adnationme.com, its first community portal that combines impartial editorial coverage of the region’s marketing industry and allows community members from the Middle East’s advertising, media and communications agencies to network and collaborate online.

'H2O New Media was able to approach our requirements with a consultative eye and brought significant experience to deliver a new social media application. Within just few weeks, the site has gained significant success and we’re doubling the number of users rapidly,' said Mahmoud Boksmati, regional manager, G2 Publishing & Media.

'It’s refreshing to have a team that understands market dynamics and online strategy. H2O New Media has been able to advise us on user acquisition strategy, platform functionality and advised us on how to monetise our site.'

'We intend to be the leading social media destination for the marketing industry in the Middle East. We have planned a number of portals for next year and we have already contracted H2O New Media to deliver them for us,' he added.

“Online media publications require significant amount of thought processes to be considered and aligned across content structure, user acquisition strategy, moderation parameters and functionality of the platform,' said Steve Vaile, CEO and founder, H2O New Media.
 
'Working with publishers and projects like Adnation ME, we were able to offer the consultancy perspective highlighting benefits that social media can deliver to a publishing house.'-TradeArabia News Service