Cravia, the parent company of Cinnabon, Seattle’s Best Coffee, Zaatar w Zeit and Roadster diner, has reported major sales increases & profit achievements during 2008, at its special 2009 kick-off event.

CEO Walid Hajj, said that as a result of Cravia’s strategic focus on partnering only with the best brands, excellent customer service and high quality products, the company’s size nearly doubled from 20 stores in 2007 to 38 outlets across the UAE today.

“While many companies are feeling the challenges of economic hardship during the financial crisis, Cravia has concrete plans in place for further expansions in 2009,” he added.

Cravia plans to open five more outlets in the coming year which will include Cinnabon, Seattle’s Best Coffee, Zaatar w Zeit and Roadster diner, which is an authentic diner to launch in 2009, selling burgers and home-made desserts.

“Too often, companies fall into the trap of celebrating their success for too long. In this economic environment, it is critical for Cravia to stand out and be seen as a market leader in all that we do,” added deputy CEO Louay Ghandour.

“Cravia understands 2009 will be a very tough year so this event is an opportunity for our  decision makers, brand leaders and store managers  to come together to assess potential risks and find ways to stand out in the highly competitive market environment.”

Cravia’s ‘Built to Last’  event, is where more than seventy top management personnel, gather together to celebrate 2008’s achievements and upcoming challenges for the next year.-TradeArabia News Service