Style Hong Kong, a trade exhibition featuring Hong Kong products will be held in Dubai from December 15 to 18.

Strong interest in this fifth edition of the expo in Dubai reflects the growing demand for Hong Kong products throughout the Middle East region.

Superior quality and the competitive pricing of Hong Kong products are key factors in the steadily growing trade between the Middle East and Hong Kong.

Some 200 Hong Kong companies, featuring a wide variety of consumer electronics and IT products, household goods, fashion accessories, homewear and lingerie, as well as hotel supplies and construction materials, will be on display at the expo.

The exhibition is expected to draw more than 15,000 trade buyers from the Bahrain, the UAE, Saudi Arabia, Iran, Qatar, Iraq, India and even Russia.

The event will be held to coincide with the International Autumn Trade Fair, one of the largest trade fairs in the Middle East.

'Now more than ever, given the current market situation, the focus among buyers is on cost-efficiency and value, which have always been the essence of the Style Hong Kong Expo,' said Dubai-based Hong Kong Trade Development Council regional director, Middle East and Africa, Jeff Ambjorn.

'Whether it's consumer electronics and IT products, houseware, home decor, hotel supplies or fashion accessories, Style Hong Kong Expo will serve as the one-stop shop for trade buyers looking to source competitively priced, high-quality products.'

This year's edition of the annual trade show will build on Hong Kong's highly successful exhibition last year, which attracted more than 13,000 visitors and over 200 exhibitors.-TradeArabia News Service