Etisalat has developed an innovative solution that allows mobile broadband subscribers to watch multiple TV channels on their laptops, while browsing the internet.

A first of its kind solution in the world, this technology will bring a paradigm shift in the way television content is delivered and consumed on the Mobile TV and broadband, said a statement.

The solution, a combination of the Mobile TV and Mobile Broadband Internet services, offers a unique capability that allows users to watch up to 5 different channels simultaneously on one screen.

This user-friendly and technologically advanced option is not even fully available in most of the television sets, and is likely to become a rage in the Mobile TV market, said an official.

'Providing benefits of mobility and flexibility of viewing multiple channels, this technically advanced solution will provide an alternative to the traditional television, and encourage the penetration of newer mediums like Internet and Mobile TV,' stated Khalifa Al Shamsi, vice president marketing, consumer services.

'There is no additional fee on this service and Etisalat's Mobile TV subscribers can enjoy this service free of charge,' he added.-TradeArabia News Service