The second edition of Sweets Middle East, the region’s dedicated sweets and confectionery exhibition, will be inaugurated tomorrow in Dubai.

Recognising the growth and increasing sophistication of the Middle East food market, Dubai World Trade Centre (DWTC), leading regional trade show organiser, and Koelnmesse GmbH, organiser of the major confectionery show ISM in Cologne, have partnered to present the event.

Confirming an impressive growth in exhibition space for the exhibition, the organisers have confirmed the participation of more than 170 companies from 30 countries.

International products and brands will be on display from companies participating in 8 national pavilions, including Belgium, Egypt, France, Germany, Turkey and the USA, as well as two new pavilions from Cyprus and Malaysia.

Market leaders will launch new products at the exhibition, including platinum sponsor Iffco.

In addition top local and international exhibitors like Al Adel, Hunter Foods, J G Niederegger GmbH & Co, Popular Popcorn and Seham will showcase new products including a fusion snack from Hunter Foods and signature marzipan and nougats from J G Niederegger GmbH amongst others.

'International and regional companies have been preparing for this year’s Sweets Middle East all year, and trade visitors will be impressed with what is on display,' said Joanne Cook, industry group manager - Exhibitions & Events Management at DWTC.

The exhibition will run from November 3 to 5.-TradeArabia News Service