Maktoob.com, the world’s largest Arabic online community with over 12 million users, has launched ‘Khan Wars’, a free, strategy-based online game at the first Dubai World Game Expo, which opened yesterday at the Dubai International Exhibition Centre.

Available exclusively on Maktoob.com, ‘Khan Wars’ is designed to recreate medieval times, bringing to life epic battles of an ancient era by leveraging war simulation technologies.

With the launch of the game, Maktoob.com becomes one of the pioneers to bring Arabic-language online gaming to a mass Arab audience through its extensive online consumer reach, which includes hundreds of thousands of tech-savvy young gamers in the 13-24 age group.

“We are confident that Maktoob.com’s substantial youth demographic, combined with the non-stop action experience that ‘Khan Wars’ offers gamers, will make Khan Wars a sure winner with the burgeoning gaming community in the Arab world,” said Sohaib Thiab, product manager, Maktoob.com Games.

“Gaming in the Arab region is growing very quickly, and it’s critical for game developers like us to have the right partner to maximize the distribution. We are very excited to work with Maktoob.com, the biggest Web portal in the Arab world, to be our exclusive partner in the region for Khan Wars,” said Hristo Tenchev, CEO of XS Software, the developer of ‘Khan Wars’.

The Dubai World Game Expo was launched to promote computer entertainment and gaming in the Middle East by providing a platform for regional and international industry players to showcase a wide variety of computer and mobile games, game-related hardware and next-generation platforms.

The event is being held from October 28 to 30.-TradeArabia News Service