CNBC is boosting coverage of the Middle East with the launch of a new region focused TV segment.

This is part of the numerous initiatives planned by the network to reflect the growing interest in the region. CNBC will also participate as the exclusive broadcast media partner in a series of high-profile regional events and conferences.

'The Middle East continues to become increasingly prominent in the international business arena – from its acquisitions in mature markets, the supply of its oil and gas to world energy markets to the growth of its strategic partnerships in Asia,' stated Mick Buckley, president and chief executive, EMEA, CNBC.

“The launch of our new weekly Middle East Briefing, our involvement in several flagship conferences in the Middle East, is evidence of our growing commitment to the region as a leading provider of business and financial news and analysis,” he added.

CNBC has partnered with Dubai International Finance Centre (DIFC) for DIFC Week as International Broadcast Partner.

The prestigious annual programme of conferences organised by the DIFC which takes place between November 23 and 26, will feature the world’s foremost financial and economic leaders.

The network's Maria Bartiromo, one of the most well known and popular US business journalists on TV today, will host a CNBC debate during the DIFC Week forum.

CNBC will also be the international broadcast media partner for the World Economic Forum’s ‘Summit on the Global Agenda’ in Dubai from November 7 to 9.

CNBC will broadcast a special editorial programme during Qatar Week (October 20–24) with interviews and analysis from Doha’s business and political leaders.

It has become the official media partner of the Arab Business Angels Network (ABAN), which is a subsidiary of Dubai International Capital, and was conceived by its executive chairman and CEO, Sameer Al Ansari in conjunction with the Young Arab Leaders.

In January 2009, CNBC will also participate in Dubai International Capital’s Arab-Americas Investment Conference.

In the Middle East, the network works closely with its Arabic language affiliate partner, CNBC Arabiya.-TradeArabia News Service