Cinnabon, maker of famous cinnamon rolls, marked its seventh anniversary in style at one of Dubai’s most popular malls adding flavour to the ongoing Dubai Summer Surprises (DSS) celebrations.

To commemorate its accomplishments and set the stage for future successes, the Cinnabon, which comes under the umbrella of Cravia UAE, offered kids a chance to experience what it takes to make a delectable Cinnabon roll.

The participants had the perfect opportunity to bake their roll and eat it too, as they walked away with a prized ‘I am a Cinabon Baker’ certificate for their efforts, said  a company official.

“The idea behind the celebration was to give our clientele a first-hand feel of what goes into making these delicious rolls,” said Louay Ghandour, deputy CEO of Cravia, the company responsible for bringing this magical taste into the UAE.

“The fun and games that went along with the promotion was a reflection of the image associated with this brand, which has struck a chord with the fun-loving people of the UAE,” he added.

Gifts were also given away for answering some simple questions about Cinnabon, adding to the smiles on the kids’ faces.

Apart from the free gifts and the roll-making opportunity, there was a lot of activity that kept the kids engrossed, including free face painting, coloring and balloons.

Cravia has a total of 30 stores spread across the UAE in 2008 including 15 Cinnabon, 8 Seattle’s Best Coffee and 7 Zaatar W Zeit outlets.-TradeArabia News Service