OKI Printing Solutions and its UAE distributor Utmost Electronics have signed an agreement to make Precedence Infotech the preferred partner for OKI XF products targeting the UAE’s thriving high end graphics market.

OKI is one of the leading companies in the global colour printing market.
 
Precedence Infotech is based in the UAE and provides world-class professional services and software solutions, said a OKI official.

“Working with a dedicated expert channel partner such as Precedence gives us the ability to deliver high quality professional graphic solutions into a demanding end user base that understands colour and print.” said John Ross, general manager, Middle East, India and North East Africa, OKI Printing Solutions.

’At the same time it allows our distributor to concentrate on standard IT solutions into other market segments, whilst providing support and services to Precedence as it works with the UAE’s dynamic graphics market,’ he observed.

According to him, the highly-advanced EFI XF technology is set to produce new, ground breaking printers which create new standards for speed, quality and performance in the Middle East graphic arts market.

The OKI XF solutions is based upon the award winning OKI ES3640 range of oversized A3 digital LED single pass toner based colour printers running EFI XF software.

This series enables graphics designers to produce outstanding results as a low cost press for layouts, content and final proofing as well as photographic output and short print runs for brochures, flyers, tickets and many others.

Commenting on the deal, Niaz Hussain, managing director of Precedence Infotech said: “Becoming a preferred partner for OKI XF products allows us to complete our range of offered solutions.’

’We see great potential in the UAE especially with the rise in the graphics sector and the demand for state of the art technology which OKI successfully provides for this segment.”

The ES3640 series is capable of handling the needs of the most demanding users in this market segment.

“Having a partner like Precedence opens many doors for us and OKI into the graphics market.” said Pradeep Kumar general manager, Utmost Electronics.

OKI is to combine the EFI XF software and supply it to Precedence via Utmost Electronics who will provide service and support to Precedence.-TradeArabia News Service