The Dubai Electricity and Water Authority (Dewa) has launched a campaign to raise awareness of water and energy conservation among the public.

The campaign, "Now that you know, don't let it go", is a sequel to the “Your Decision Campaign” initiative that marked the introduction of a slab-based tariff system, it said.

The new campaign which will be implemented at government departments, private companies and shopping malls seeks to educate the public on avoidance of wastage of water and power to reserve environment and natural resources.
 
Amal Koshak, manager of investors services at Dewa's customer relations department said: "The campaign will contribute in educating consumers on the need for prudent use of water and electricity through highlighting best practices in the areas of reserving natural resources. The campaign also aims at highlighting the huge efforts and costs behind delivering water and electricity to consumers, including the maintenance and management of water and electricity lines and networks across the expanding emirate. The awareness programme also seeks to provide tips to save water and electricity.”

The campaign focuses on behavior of consumers when it comes to wasting water and electricity, by using visual and written communications collateral giving facts and explanatory messages on natural resources and the importance of saving them. It uses various channels, including posters, to convey the message of water and energy conservations to government departments, the private sectors and shopping malls. DEWA is putting stickers on water taps and electric switches and distributing booklets and brochures to employees and visitors. Moreover, the campaign also uses portable advertising billboards including its slogan and factsheets about it.  - TradeArabia News Service