Tetra Pak Arabia, the leading food processing and packaging company, celebrated 'World Milk Day' with a day of fun-filled activities at Seef Mall.

World Milk Day is held every June 1 and was set-up by the United Nations Food and Agricultural Organisation.

The activity is part of Tetra Pak Arabia's ongoing drive to raise awareness about the health benefits of packaged milk products in the region.

"We believe it is our responsibility to enlighten the nutritional and healthy aspects of consuming milk on a daily basis" said Tetra Pak dairy category manager Jesus Ortega.

Tetra Pak made Bahrain part of its regional campaign which also includes Kuwait, UAE and Jeddah, Saudi Arabia.

The company celebrated World Milk Day with primary schools in the UAE by bringing to life a Tetra Pak milk day mascot in the form of Cosmic Cow - an animated character that children could easily identify with and learn from.

Starting from June 8, Cosmic Cow has been visiting various schools in the UAE and educating children on the importance of milk consumption, especially milk protected in carton packages.

Cosmic Cow interacted with over 1000 children through interactive games such as cowculations, cow skittles, cosmic rings, competitions, story narrations and plays.

Each pupil learnt how Cosmic Cow was born, had their picture taken and was presented with a goodie box containing healthy and nutritious milk from Tetra Pak Arabia's local and regional dairy customers like Lacnor, KDD, Nadec and London Dairy.

In Bahrain, the event was hosted by Radio Bahrain DJ Krazy Kevin and featured milk-themed activities such as 'pin the tail on the cow,' milk drinking and best milk moustache competitions.
 
Free samples of Awal milk were handed out to children and parents at the event.-TradeArabia News Service