Over 21 offices across 18 markets attended the annual regional management meeting of Universal Media (UM), one of the leading media agency networks in the region, at the Four Seasons Nile Plaza Hotel in Cairo.

The managing directors and general managers discussed UM’s platform of ‘Next Thing Now’ (NTN) agenda.

UM, which handles an impressive list of local and international clients in the region is currently developing NTN as a communications solution to help deliver winning strategies to their clients across the region.

“We are very excited about using this platform in our work. The idea of NTN is to recognize a dynamic market landscape where the present and the future are morphed, and where the relationship between brands, people and information is constantly being updated,” said regional managing director Jaikumar Menon.

The forum was also used to celebrate UM’s impressive number of client wins in the past year.

“We have been on a wonderful winning streak regionally,” said Menon. “This meeting gives us a chance to congratulate those who have once again overachieved and thank the teams for their continuous hard work and innovative ideas.”

Universal Media is part of the larger MCN group which is the largest and most diversified communications network in the MENA region. Globally, UM are aligned with Universal McCann – an Interpublic Group company. – TradeArabia News Service