Dubai Infinity Holdings has announced a multi million dollar entertainment joint venture with Yash Raj Films of India. 

The partnership will bring Yash Raj Films to Dubai and will build a large scale entertainment district dedicated to the prestigious film brand.

The Yash Raj Films Entertainment District will comprise of theme park attractions, a movie palace, unique hotel concepts and many other unique Indian genre entertainment concepts.  All the components of the Yashraj District will be themed around the Yashraj banner.

The first phase of the Yashraj Entertainment District is scheduled to be completed by 2012.

The superbrand Yash Raj Films is behind the success of South Asian blockbusters such as Veer Zaara, Hum Tum, Bunty Aur Babli, Chak de India.

Additionally timeless classics, such as Kabhi Kabhie and Silsila, which catapulted Amitabh Bachcan; India’s biggest movie star honoured by the British Academy of Film & Television Arts (BAFTA) in 2007,  to stardom.

Samira Abdulrazzak, CEO, Dubai Infinity Holding said, “This is both an encouraging and exciting step for us. Bringing such a honoured name into the UAE has been a strategic move as it attracts the core demographic of the country.' 

'Furthermore Indian Cinema has an increased general following within the region, as cinema statistics highlight that Bollywood films gross higher than western films. This will be a one-of-a-kind partnership here in the UAE, which we are very proud to be associated with,” she noted.

The name Yash Raj is known all over the world and Yash Chopra, chairman of the entertainment committee of Federation of Indian Chambers of Commerce & Industry (Ficci), is known as the legend of Indian Cinema winning countless international awards and acclaim. Furthermore his company holds one of the highest revenues in filmaking.

Named one of the biggest film distribution houses in the world by the Hollywood Reporter, Yash Raj Films, has some of the highest grossers in the entertainment business to their credit. 

Super headed by Yash Chopra, Yash Raj Films has expanded to distribution of its own films and others made by prominent industry names around the globe.

They have also made a mark with Home Entertainment by marketing and distributing DVD’s and VCD’s of Indian movies. Continuing to improve their quality and efficiency, Yash Raj Films has now created its own state of the art studio.

“Dubai Infinity Holdings is a dynamic investment company and what really counts is that we share a similar vision. Dubai has a booming tourism industry and aims to be the most visited destination in the World by 2015,' said Chopra, whose Yash Raj Films was recently named the most powerful name in the Indian Film Industry Filmfare for the third consecutive year.

We are happy to be partnering up with DIH in making our foothold stronger in the region”, he added.

“The UAE and India have always had a strong relationship in various business sectors and now this joint venture is a further step towards cementing business opportunities for both countries by bringing India’s most prestigous entertainment brand here,” Abdulrazzak added.

She pointed out that DIH was a company born to fulfill the unmet needs of its communities by conceptualizing and investing in first-of its kind projects.

'This joint venture, aims to bring innovation and diversity to the UAE, complying with Dubai’s 2015 Strategic Plan, to boost the countries economy, through key growth sectors,' she added.

This is Dubai Infinity Holdings second project after announcing Isla Moda which will be the world’s first island dedicated to fashion.-TradeArabia News  Service