Lexmark backs ‘Earth Month’ campaign
Dubai, April 21, 2008
Lexmark International, the leading developer, manufacturer and supplier of printing solutions, leads a unique environmental campaign in April.
During ‘Earth Month’ April 2008, Lexmark contributes to the Rainforest Foundation UK1 to help protect 242 hectares of rainforest. The scheme also promotes environmental responsibility to help business users to print less and reduce their impact on the environment, said an official spokesman.
Earth Month forms part of Lexmark’s ongoing commitment to educate users to reduce paper waste. This initiative aims at helping its resellers persuade the end-users to print less - through changing attitudes and printing best practices like double-sided printing.
Throughout April, Lexmark offers its reseller channel a 25 per cent discount on a large range of printers with duplex capabilities, including: Lexmark mono laser printers: E250d, E250dn, E350d, E352dn, T640dn; Lexmark colour laser printers: C530dn, C532dn and Lexmark colour multifunction printer: X560dn.
Lexmark boosts the impact of the annual Earth Day campaign by extending it to a month timeframe. Earth Day’s initiative, which started on April 22, 1970 in the US, is now observed globally and is dedicated to education on Earth protection around the global and has been supported by Lexmark Europe since 2003.
“Paper waste has a dramatic impact on the environment - and naturally, our industry must shoulder some of this responsibility,” said general manager of Lexmark Middle East Francois Feuillet.
“We take our environmental obligations seriously, and want to help our customers take advantage of effective printing solutions while actually printing less and cutting down on waste.
“We’re committed to helping the environment through people, products and promoting responsible printing – and our donation to the Rainforest Foundation UK reflects this approach, and proves that our resellers and customers can make a difference too,” he added.
Lexmark’s Earth Month will run from April 1 to April 30 throughout EMEA. – TradeArabia News Service
