E-Vision, the cable TV arm of Etisalat, announced a major initiative to expand its content base to 300 channels at the Middle East Cable, Satellite, Broadcast, and Communications Exhibition (Cabsat 2008), which opened today.

The initiative will see E-Vision launching a concerted effort to launch a wide array of channels across movies, sports, news and entertainment for kids throughout the year. 

E-Vision is in talks with channels and content providers across the globe to ramp up the number of channels in order to put together programming of the highest quality in a country which has seen one of the fastest growing population in the world attracted by the UAE’s economic prosperity and high standards of living, said a top E-Vision official.

E-Vision’s current line up of channels offers 220 TV channels, in 21 different languages with 15 premium packages from all the major TV providers across the region in addition to an exciting lineup of movies available through its popular eView Pay Per view service.

Customers also have access to three other exclusive channels provided by E-Vision which comprises ejunior kids channel, information channel and the interactive games channel.

Some of the recently-launched channels which have been added as part of this initiative  are :OTV,  Al Dawri & Al Kass, decision makers TV, Nat Geo Wild and Style (launched by Showtime on all Showtime packages)

E-Vision’s is also in the process of upgrading its user interface which will allow customers greater interactivity and ease of use when selecting channel options through their set top box. E-Vision will be supported at the exhibition by its partner Eros Electricals .

Humaid Rashid Sahoo, E-Vision’s chief executive officer, said: “At E-Vision, we are committed to engaging with our customers to keep a pulse on their needs and thereby provide them with a richer television experience.'

'The increase in the content base to 300 channels will provide UAE television viewers with one of the strongest lineup of channels in the country with specifically tailored programming to meet their tastes and preferences.The addition of  new channels will be done in a progressive manner to deliver the best consumer experience possible,” he added.-TradeArabia News Service