Al Islami Foods has launched Al Farooj Fresh, the first fast-casual restaurant chain in the UAE.

The leading provider of halal food products has taken this initiative in collaboration with Mohammed Bin Rashid Establishment for Young Business Leaders, the company said in a statement.

“Based on overwhelming success of ‘Al Islami Cart’ franchise concept last year, Al Islami has come up with Al Farooj Fresh, a fast-casual restaurant, another innovative franchise model for the young entrepreneurs in the UAE,” said Al Islami Foods chief executive officer Saleh Abdullah Lootah.

“With the vital collaboration of the Mohammed Bin Rashid Establishment for Young Business Leaders, Al Farooj will provide specialized shawerma wraps to the multicultural consumes of halal and healthy products,” he said.

“The demand for halal restaurants is growing globally, which has created immense need for these specialties,” said Lootah.

With Al Farooj Fresh as an attractive investment opportunity for business entrepreneurs, the Establishment will provide young emiratis with the vital business and logistical support on this profitable franchise model, the company said.

The Establishment will jointly work with Al Islami to introduce the concept to UAE entrepreneurs after final approval of Al Islami on the franchisee selection, it added.

“Al Farooj Fresh” is the first fast-casual restaurant chain in UAE offering fresh shawerma sandwiches and chicken meals. Made with 100 per cent fresh and real halal chicken with high quality ingredients right from the farm, consumers can trust with “Al Farooj Fresh” of the freshest and delicious shawarma wraps.

“UAE’s economic achievements have been built on the entrepreneurial energy of its rulers and its people. Profitable economic ventures, such as ‘Al Farooj Fresh’, undertaken by our citizens have been largely responsible for the dramatic growth of local entrepreneurs. Today, as the UAE strives to become a bigger player in the international economic arena, entrepreneurship is even more critical to business success,” said Mohammed Bin Rashid Establishment chief executive officer Abdul Baset Al Janahi. - TradeArabia News Service