Damas, the leading international jewellery and watch retailer in the Middle East, has unveiled Perrelet - the distinguished brand of exclusive timepieces founded by master watchmaker Abraham-Louis Perrelet.

Perrelet invented the first winding system based on a central rotor in 1777.

“On this special occasion the company has launched a new watch with skeletonised movement which comes in the limited edition of 77 pieces. By way of an extremely laborious process, a master craftsman goes to the limit of removing as much material from the movement parts but stopping at the point which still allows the movement to function,” said CEO of Perrelet Marc Bernhardt.

“Thus the wearer is offered an inhibited and direct view into the intricacies of the chronograph movement. We are excited to offer these very important pieces to serious watch lovers in the region,” he said.

The chronograph movement, P-231, allows to precisely measure the lapsed time between two events.  By simply pressing on the reset button, the time is returned to zero. This remarkable movement is set in a fantastic case which proudly has the same features as the Titanium collection, but is made of a combination of white and rose gold.

The carefully decorated rotor with the signature Perrelet ‘P’ is visible through the open case back. 

“The presence of Perrelet in the Middle East is an affirmation of the region’s reputation as a top luxury destination. The brand offers outstanding timepieces that are worn by royalty, world leaders and celebrities and we are very proud to bring these unique creations to our clients,” said managing director of Damas Tawhid Abdullah.

In tribute to Abraham-Louis Perrelet, all Perrelet timepieces are equipped with automatic movements. The rotors, i.e. the oscillating weights bearing the hallmark ‘P’, feature glass segments, allowing an unimpeded view into the movement.

All Perrelet movements are manufactured in Switzerland in accordance with the most exacting quality standards. Assembly, quality check and final control are performed again in Perrelet’s manufactory plant in the Swiss Jura.  

Bernhardt added that apart from the commemorative limited edition P-231 chronographs, Perrelet also brings to the Middle East its new Calibre Big Size Central Moonphase and its new Titanium Collection.

The Big Size Central Moonphase for men is available in the classic men’s collection and in the Titanium one. The P-211 calibre developed and manufactured exclusively for Perrelet, sees this new model fitted with a display showing the lunar phase and indicating the hour, minute, second and the date by central hands.

This fascinating timepiece, in pink gold or stainless steel is, in classic collection, available in a wide range of dials and also in a special, limited and numbered edition, set with diamonds, sapphires or rubies.

The Titanium collection (Ti), on the other hand, heralds a visionary chapter in Perrelet’s traditional approach. High-tech materials, sporty spirit and technological vision give rise to a distinguished, high-profile collection.

The exclusive timepieces of Perrelet are available at Saks Fifth Avenue - Burjuman Centre and select Damas Les Exclusives Boutiques in the Dubai, Kuwait, Bahrain and Riyadh, Saudi Arabia. – TradeArabia News Service