Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, have forged an alliance for mobile marketing.

The alliance combines OgilvyOne’s marketing expertise and Acision’s mobile delivery capability, essential requirements for realising the full potential of mobile marketing and advertising, said an official spokesman.

Integrating the two companies’ capabilities, the partnership will deliver the technologies and the necessary expertise for an end-to-end Customer Value Management solution, enabling carriers to unlock the revenue generating potential that resides within their data.

More than half of all global text and multimedia messaging traffic is generated through Acision’s platforms which enable real time extraction of information about individual mobile subscriber behaviour.

Its loyalty and campaign management tools provide many of the essential prerequisites for effective mobile advertising.  OgilvyOne is the global leader in Customer Ownership  and interactive marketing, giving brands crucial insights into their customers, company, and market. OgilvyOne designs impactful communication programmes that build lasting relationships between the customer and the brand.

Together, Acision and OgilvyOne will enable the end-to-end mobile marketing value chain, providing advertisers with complete brand engagement over multiple channels, while assuring control, brand protection and mass market level revenues for carriers.

“From the CMO Forum here at the Mobile World Congress in Barcelona, it is crystal clear that the big opportunity for telco operators is to leverage their data assets.  This needs to be done with insightful targeting, intelligent messaging, and an extremely sensitive view of the customer experience.  This is why the Acision and OgilvyOne partnership is so powerful and timely,” said chairman and CEO, OgilvyOne Brian Fetherstonhaugh. – TradeArabia News Service