The International Plants Expo Middle East (IPM) will be held for the third successive year in Dubai at the airport expo from March 4 to 6.

A wide variety of flora, including indoor and outdoor plants, cut flowers, ornamental plants and tree nursery goods will be on display at the show, being organised by planetfair and Messe Essen GmbH, Germany.

The expo will also showcase the latest technology and techniques in landscaping, irrigation, plant protection and seed plantation along with floristry accessories and sales promotion items.

Flower demonstrations, workshops and seminars will be the highlights of the three-day event, said the organisers.

The expo will host more than 200 exhibitors from over 25 countries backed by UAE leaders Al Huraiz, Alissar, Arabian Agricultural, Aramex Perishables, Dubai Flower Centre and others.

This year’s IPM Dubai, say organisers, will be the largest and busiest yet, with a display area of 7,000 sq m hosting an array of plant producers, breeders, seed traders, landscape gardeners, retail centres, wholesalers, real estate developers, local government figures and representatives from the hospitality industry.

The aim of the exhibition is to increase trade in the region, and to establish Dubai as a global hub for horticulture.

“The Middle East is one of the fastest growing regions in the world, and as such has been experiencing phenomenal development across various industries,” said Michael Mueller, managing director, planetfair Dubai.

“You can see the growing demand here in Dubai, which has a number of billion-dollar development projects that involve landscaping activity, public parks and private gardens. The market is growing for both indoor and outdoor plants, along with technology.”

Egon Galinnis, managing director, Messe Essen GmbH, said, “We are proud to bring this exhibition to Dubai for the third year in a row. It proves that the market is strong in terms of horticulture and offers traders a great deal of potential.”-TradeArabia News Service