Borouge and Borealis, leading providers of innovative, value creating plastics solutions, have launched ‘Water for the World’,  a global programme to address the challenge of providing clean and safe water and sanitation to areas in need.

A first for the global plastics industry, the initiative was launched at the GCC 11th Industrialists’ Conference in Abu Dhabi.
 
‘Water for the World’ leverages the expertise that Borouge and Borealis have built in the Middle East, Asia and in Europe, and fosters local knowledge and partnerships throughout the value chain to deliver sustainable solutions for the availability of safe water and sanitation, said an official.

More than a billion people around the world are without sustainable access to fresh water and over two billion lack basic sanitation, Borouge Production Company’s CEO Abdulaziz Al Hajri pointed out.

“The challenge is not about finding more water; it is about using and preserving it. We are proud to launch this pioneering effort in our industry to make a difference in the Middle East,” he added.

In the long term, Water for the World aims to build local knowledge and partnerships to find lasting solutions to the water availability issue. This includes a broad range of value adding activities from supporting community projects led by Water and Sanitation for the Urban Poor (WSUP) to engaging stakeholders in professional training, education and promotion of best practices as with the Gulf Plastics Pipe Academy initiated by Borouge in Abu Dhabi, Al Hajri added.

In addition, Borouge will spearhead the regional development of the Global Water Tool, a water optimisation project introduced in 2007 by the World Business Council for Sustainable Development. Initial assessments of Borouge’s own Middle East operations indicate positive results in water efficiency.-TradeArabia News Service