Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, will host a workshop on walls designs and colour psychology.

The event will be held at the Dubai Ladies Club, Jumeirah Beach Road.

During the event, on January 24, 2008, at the Dubai Ladies Club, Jotun is set to give out useful tips to ladies on the latest design trends, which will aid them in updating the overall appearance of their homes.

The event will also include activities aimed at motivating the participants to draw inspiration from their personal preferences as ladies. As the highlight of the workshop, the ’Lady’ interior paint brand will be introduced to the attendees with aims of familiarizing quality conscious ladies with the brand, said an official spokesman.

Showcasing the quality and versatility of ‘Lady’, the workshop will feature an interactive presentation on the unique characteristics and benefits of Jotun’s latest paint innovation.

The event will also include a ‘Colour Psychology’ session and a display of new wall designs, in addition to awarding of gifts and prizes. The workshop, which has been designed as a hands-on home improvement event, will be conducted by the brand manager of ‘Lady’ as well as an experienced interior designer.

“Our research has highlighted the important role that ladies in the region play as an authority and key decision maker on home improvement. As a tribute to homemakers whose main concern is the comfort and safety of their families, the inspiration behind ‘Lady’ has been their intrinsic attribute to prioritize the well-being of her family above everything else,” said regional interior brand manager, Jotun UAE, Linda Tarifi Kender.

After dedicating two years in research and studying the specific needs of ladies in painting their homes, Jotun Paints launched ‘Lady’ in 2007, which fully understands and complements both their practical and aesthetic requirements in keeping their homes safe for their families.

Another noteworthy feature of the brand is its high-grade and long lasting colours that do not necessitate frequent repainting, accentuating the sensibility of the modern lady.

In addition to the introduction of ‘Lady’, Jotun Paints has also recently started rolling out its ‘Inspiration Centres’ within the residential areas in the UAE, which will further aid ladies who are looking for ideas to spark their imagination through professional advice from highly qualified and friendly personnel.

Among the value-added services within the ‘Inspiration Centre’, which customers, especially ladies will appreciate is the presence of paint experts who will give professional guidance in determining the most suitable colour, texture and pattern for their paint jobs.

By providing themed environment models, comprehensive product information and colour consultancy at no additional cost, the ‘Inspiration Centre’ further reiterates Jotun Paints’ dedication towards aiding ladies achieve a more suitable home environment for their families. – TradeArabia News Service