Terrapinn, one of the world's leading business media companies, has established a Middle East regional headquarters in the Dubai International Financial Centre (DIFC).

The UAE becomes the latest addition to Terrapinn's global network of offices which also includes Australia, Singapore, the US, the UK and South Africa. From Dubai the company will offer a wide range of products including trade exhibitions, conferences, training solutions and electronic and print publications, said an official spokesman.

The initial conference to be organised by the new regional headquarters' team is the First Middle East Aviation Outlook Summit, which will take place in Abu Dhabi on February 27 and 28, 2008.

The event has been organised to address the growing influence of the Middle East on global aviation and tourism, and will consist of a high-level speaker programme and an accompanying exhibition.

Symon Rubens, who has been appointed managing director, Terrapinn Middle East, said  he is excited at the prospect of significantly building on the portfolio of events Terrapinn has been successfully running across the Middle East region over the past 10 years.

'The Middle East region – and Dubai and Abu Dhabi in particular – is undergoing unprecedented economic growth and diversification,' he said. 'The Emirates places strong emphasis on the MICE (meetings, incentives, conventions, exhibitions) sector, which is a key component in future tourism development. Our aim is to support the Government's drive to attract more conference tourism by developing and running innovative and informative trade exhibitions and conferences.”

'We are already one of the world's leading organisers of exhibitions and conferences with an international portfolio of more than 500 events spanning a wide variety of industry sectors from aviation and telecomms to capital markets,' he said.
 
For the Aviation Summit, Terrapinn is teaming up once more with the Centre for Asia Pacific Aviation (CAPA) with whom they have jointly staged some of the world’s most highly acclaimed aviation events in recent years.

An unprecedented assembly of up to 250 industry leaders are expected to gather in Abu Dhabi for this essential event, with participants including government ministers and CEOs from the leading airlines, airports, investors, suppliers as well as tourism/property developers with an interest in the region.

The Terrapinn Middle East office will initially employ some 40 people, a number which it is anticipated will grow significantly and quickly, to meet the market demand. Each will have unique skills designed to enhance Terrapinn's unique selling proposition (USP). – TradeArabia News Service