Jeeran, the Arab world's leading community for User Generated Content, is making a strategic investment in Talasim.

Talasim.com is considered the largest ad-critique site in the region.

Through this partnership, Jeeran will accelerate Talasim's growth and help them realise their full potential.

Talasim originally started out as a blog on Jeeran and grew over the years to become a regional website in its own right. It is now further expanding to the next level with the recognition of being among the top most accessed websites of its type around the world, said an official spokesman.

'The successful outcomes that we expect to reap from this collaboration are primarily attributed to the wide reach of the Jeeran network which will allow us to grow in the right direction. From another angle Jeeran's technological know-how will enable us to utilise online industries to their fullest,' said brand champion and co-founder of Talasim Zeid F Koudsi.

'We are very proud of our partnership with Jeeran. Seeing companies as successful as Jeeran taking an interest in our work serves to prove once again that we are on the right track. This collaboration will allow us to unleash the full potential of our services and to make sure we are past the stages of trial and error,' said co-founder of Talasim Sabri Hakim.

In a statement, the founders of Jeeran further explained: 'This collaboration comes out of our belief that the Arab online space is lacking a leading entertainment portal built on user generated content. We believe Talasim are the most qualified to fill that gap.'

The partnership will benefit Talasim by making them able to tap into Jeeran's vast expertise as one of the region's leading online communities; it will also grant them access to the Jeeran technical team while also further benefiting from Jeeran's wide reach in the market. – TradeArabia News Service