Edible Arrangements, America's fourth fastest growing private company, will launch its new concept store of hand sculpted fresh fruit bouquets in Dubai, next week.

Edible Arrangements signed an agreement with Al Braik Investment of Dubai last February giving latter the exclusive right to sub franchise the Edible Arrangements concept in the GCC states.

“Our customer base reflects a vibrant mix of nationalities that bring along different tastes and lifestyle situations, thus positioning Edible Arrangements in the Middle East market holds a huge advantage,” said Tariq Farid, president and CEO of Edible Arrangements International.

“We aim to expand into other regions of the Middle East as this market leverages new concepts and ventures to another level,” he added.

With increase in per capita retail spending and consumers seeking creative, healthy, high impact gifts for special occasions, the company feels that the potential for growth of retail outlets and franchises in Dubai is enormous.

“We have plans to bring more stores to Dubai and other emirates soon,” said Shukri Al Braik, chairman of Al Braik Investment.

Edible Arrangement offers products in various sizes and exclusive designs to meet individual customer needs. The arrangements are made daily with fresh fruits, which can be personalised with a variety of plush teddy bears, special Mylar balloons and chocolate sauce to create memorable occasions for all kinds of celebrations.

“The unique and visually appealing arrangements include designs such as the Delicious Fruit Designs, Blooming Daisies and the Delicious Celebration. These bouquets will definitely draw attention at our new store,” said Al Braik.

 “The fruit arrangements are filled with fresh strawberries, pineapples, grapes, oranges, cantaloupe and honeydew. Consumers can also add a variety of chocolate dipped fruit to any bouquet. The bouquets are hand sculpted, arranged like flowers, gift wrapped and delivered at the doorstep to make life easier for our valuable customers.” said Al Braik.

From a single store in the US to the current network of stores across the world today, Edible Arrangements is set to make its regional presence in the UAE, Qatar, Saudi Arabia and also plans to expand in the Mena region. --TradeArabia News Service