Terrestrial TV still has a solid audience base in Kuwait with 46.9 per cent of households stating that they tune into it.

Still, this percentage is much lower than the 94.2 per cent who own satellite TV receivers, according to a survey by Arab Advisors Group.

Moreover, radio listening is also widespread in Kuwait with 84.5 per cent of respondents saying they tune into the radio with 79.3 per cent of radio listeners listening to it on a daily basis, it added.

The survey revealed that movies are the most popular programme type watched on television among respondents of all age groups.

Over 94 per cent of GSM users in Kuwait watch movies at home with 89.1 per cent of those who watch movies watching them on FTA satellite channels.

The new 77-page “Kuwait Media Survey 2007” has 114 detailed exhibits and it provides the results of media usage patterns amongst cellular users’ households in Kuwait, a statement said.

The major survey probed each household’s media consumption habits and patterns related to Satellite TV, Terrestrial TV, Pay TV and Radio.

“When asked where they get their daily news updates, 86.6 per cent of the respondents surveyed in Kuwait cited the TV and 81.7 per cent cited the newspapers. Radio respectively follows TV and newspapers,” Arab Advisors Group research analyst Faten Bader wrote in the report.

The survey involved face-to-face interviews with 605 respondents from different households across Kuwait. Respondents were 15 years old and above, and were cellular service users.

This random survey is of the current cellular users in Kuwait, and not the total population of the country.

Kuwait’s mobile penetration rate was around 82 per cent by mid 2007. This survey provides deep insights into the media usage patterns in Kuwait. The random survey has a 99 per cent confidence level with a less than 6 per cent margin of error. – TradeArabia News Service

Media, satellite TV, survey, audience, radio