Vignette, a leading provider of Next-Generation Web solutions, has successfully deployed its Vignette Digital Services Hub to power the online presence of MBC television station.

MBC.net, offers 20,000 daily visitors programme information and clips. It is based on a flexible platform using Vignette's Next-Generation Web solution that can be easily replicated to enable new sites to be launched in a short a timeframe of three days, said an MBC official.

This type of foundation was an essential requirement for MBC, whose strategy for growth involves developing new sites with services like online communities, mobile access and IPTV, on an ongoing basis.

'We are facing a range of new challenges with the convergence of Web and TV, as customers come to demand new services like video-on-demand and social networks. We conducted an in-depth decision-making process in finding the right partner to offer us a scalable solution,' said group director of New Media at MBC Dr Ammar Bakkar.

Following the successful deployment of MBC.net based on the Vignette Digital Services Hub, the company plans to develop a number of additional websites for news and other services in the coming months.Trade Arabia News Service