Jotun Paints has announced the launch of its second Inspiration Centre in Dubai.

Erik Aaberg, managing director, Jotun UAE, inaugurated the facility, located on a 135-sq m area behind Mazaya Centre on Sheikh Zayed Road, in the presence of Jotun’s top management and other guests.

The new Inspiration Centre's strategic location at the heart of Dubai's business district is a move to improve customer satisfaction and boost market penetration in the UAE, where the paint market is estimated to be worth Dh630 million.

Jotun as a market leader is the first to bring in the concept of ‘Do-It-Yourself (DIY)’ in the Middle East, which is a common concept in mature markets like Europe and the US. The Inspiration Centre primarily targets villa and house owners who are looking for ideas to spark their imagination.

Customers will have personalised attention from highly qualified and friendly personnel, who will help them choose the most suitable colour, texture and pattern for their paint jobs, and take them through the latest interior trends and effects. The value-added consultancy services are provided to all customers without any charge.

Jotun ultimately aims to promote the Inspiration Centre as more than just a paint shop by incorporating different household elements, such as furniture, in helping customers decide on the paint range they want. The Inspiration Centre is also located strategically close to residential areas, facilitating easier access.

At the Inspiration Centre, customers can draw inspiration from different samples of colour combinations for their paint requirements. The Inspiration Centre also offers customers comprehensive product information, colour consultancy and themes or environment models, while maintaining the highest standards in hygiene practices and evoking a relaxed atmosphere.

'We offer end-to-end assistance to our customers, especially in helping them develop ideas for their paint requirements, which is usually the most difficult part in deciding which paints to choose. Based on this concept, Jotun's Inspiration Centre can cater to all customer profiles, and is highly beneficial for families looking for inspiration for their home decorations. Whatever the purpose of our clients, it should be a pleasure and highly informative experience to visit the Inspiration Centre. We will help them bring their ideas to life,' said Ashish Vasudev, trade manager, Mena Region, Jotun UAE.

The Inspiration Centre has been created based on Jotun's policy of high-quality standards and achieving its objectives in profitability, position, people and innovation (PPPI) concept in product development and marketing. Moreover, the Inspiration Centre has also been the product of Jotun's strong relationship with its customers and analysis of different client feedback.

“We are helping end-users better appreciate the different paints available to them and eventually make them informed consumers of paint products. Jotun is the first in the Middle East paint market to introduce such a concept, which encourages end-users to come to Jotun stores and be inspired to cultivate new ideas, styles and designs,' said Vasudev.

Jotun has been at the forefront of developing paint products that are specifically formulated to suit local weather conditions including a variety of conventional and specialized coatings that withstand the extreme heat of the Middle East region.

Utilising the latest technological innovations in paint production, the company has offered a diverse range of solutions including decorative, protective, marine, floor/concrete protection and intumescent coatings.-TradeArabia News Service