Dubai Quality Group (DQG) said it had approved Jenan Al Ghurair Foods as its newest investor partner.

This opens up new channels to enhance the food manufacturer's best practices and growth initiatives.

Achieving DQG investor partner status bolsters Jenan Al Ghurair Foods' reputation as a company dedicated to high-standard management systems and stringent quality control measures, which are critical, as food consumers put premium value on quality products.

As investor partner, Jenan Al Ghurair Foods also gets greater voting rights in DQG, increased number of users with access to DQG resources and greater affiliation with DQG-organised events.

'Al Ghurair Group is keen to maintain an image of quality and excellence in the industry, and we have constantly implemented reforms to improve quality standards and adopt best practices. Becoming an investor partner of DQG will boost our efforts and provide us more resources to develop best practices,' said Al Ghurair Group board member Razi Al Ansari.

DQG is committed to promoting a culture of excellence among different organisations in Dubai, and has been stepping up its drive to expand its coverage in all sectors.

DQG members enjoy a variety of benefits, including high-profile networking events, benchmarking initiatives and other customized offerings and resources such as books, brochures, audio and video material, lectures and training courses.

Al Ghurair Foods joins DQG as the Gulf's leading food company with a presence in over 50 countries. Its flagship brand Jenan boasts a world-class portfolio that offers nutritious food choices to consumers.

'Al Ghurair Group has been a leader through innovation and strict compliance to high-quality standards, and Dubai Quality Group is delighted to welcome such an esteemed organization to its fold. This move will further strengthen our campaign to make Dubai a global hub for high-quality standards,' said DQG chairman Marwan Al Sawaleh. TradeArabia News Service