Dubai Media City (DMC) has announced the successful trial of DVB-H Mobile TV with 12 channels for the first time in the UAE.

The service is currently being tested by 500 active mobile users, said a report in Gulf News.

The trial is being conducted in partnership with the UAE's second telecom operator, du, and broadcast companies Dubai Media Incorporated (DMI) and Abu Dhabi Media Company (ADMC).

DVB-H is a new mobile TV technology which will allow users to receive high quality broadcast through their mobile handsets. The project will study the feasibility of offering DVB-H services and prepare for its commercial roll-out, the report said.

The trial is also aimed at identifying the content and channel choices of the users along with timings and location preference.