Anlene is offering Middle East consumers a new solution in achieving optimal bone nutrition.

The new adult milk powder is enriched with essential nutrients for bones including Calcium, Vitamin D Protein, Zinc, Magnesium and a new bioactive ingredient innovation called Phyto K Regenerative Formula.

Scientifically proven in Asia to assist in maintaining optimal bone health, Anlene could be part of the answer to turning around the Middle East's poor bone health record, which is one of the worst in the world, said a statement.

Launched by Fonterra across the GCC on June 1, Anlene is the only product carrying this innovative Phyto K (which contains vitamin K1) Regenerative formula which is used in a unique three-step system to help consumers maintain healthy bones.

Anlene's benefits to bone health have been proven scientifically in a series of clinical studies over 10 years involving more than 2,500 people and over 50 bone health specialists. Anlene has been leading the fight against poor bone health in Asia for more than 10 years and is now aiming to assist Middle East adults in helping to reduce the risk of a major health concern.Trade Arabia News Service