Rowenta has teamed up with the prestigious Elite model agency to bring out a range of hair care accessories for women in the Middle East.

A manufacturer of leading beauty enhancing personal care products, Rowenta guarantees perfect results fit for a fashion runway, said a company representative.

Rowenta’s new collection comprises six professional styling accessories, which promise to add that extra flair and a daily touch of glamour by drawing on the professional expertise of the fashion world’s most exclusive model agency.

Started in 1983, the Elite agency has launched the careers of well-known models, such as Cindy Crawford, Stephanie Seymour, Ashley Scott and Alessandra Ambrosio, she noted.

Their unquestioned authority and experience in the world of beauty presentation has now been combined with Rowenta’s reputation for quality to produce six unique products for an unashamed Supermodel elegance, she added.

"If you are looking for that chic, front page look, model-perfect straight hair can be achieved in your own home with the Rowenta Elite Slim Straightener and Lissima models," she said. TradeArabia News Service