Product of the Year Gulf 2015, the first-of-its-kind award that recognizes innovation in the consumer goods sector, receiving registrations for its 2016 edition, the deadline for closing the edition is September 30.

Every year, the biggest brand names from across the gulf gather under one roof to recognize the most innovative products at the Product of the Year Awards (POY). The prestigious award rewards innovation in the FMCG sector, by allowing the customers themselves to vote and select winners.

And every year after the award ceremony, POY conducts an interactive seminar for all participating brands under the umbrella of POY Talks: supporting innovation.

The topic for this year’s seminar, held at the Dubai Marina Yacht Club, was ‘How can FMCG brands succeed in establishing online engagement through social media?’

The seminar helped FMCG clients understand the progressing social media landscape and how they can optimize their efforts and investments to build effective social media presence. Key speakers from Facebook- Instagram, Diwanee publishing group, Shahiya.com, U Turn and TNS market research addressed the penetration and use of online tools in the GCC market and how women are specifically engaging through the different social media platforms. – TradeArabia News Service