Jordan-based Izzat Marji Group (IMG), a leading provider of heating and cooling systems, has adopted a new direction for its corporate social responsibility (CSR) programmes, which aims to enhance its contribution to social development.

It will also aim to sustain the initiatives and activities it launches throughout the year.

The new direction focuses on three integrated yet independent main platforms: Education, Youth Empowerment and Environment. As such, IMG will select social initiatives that correspond with the aforementioned platforms based on a number of preset criteria.

IMG will prepare individual and detailed reports for each platform by the end of the year, showcasing the impact the initiatives have had on the local community. This underscores IMG’s interest in clearly understating the effectiveness of its role in supporting the community, in addition to various other relevant aspects, a statement said.

"At IMG, issues relating to education, youth and the environment are at the forefront of our priorities in terms of community advancement,” said IMG managing director Basil Marji.

“Our new strategic direction will help us intensify our efforts more effectively on each of these individual platforms so we can expand the scale of our positive impact.

“We are confident that our activities will have a long-term effect on the local community, while simultaneously strengthening our corporate identity as a responsible and socially active national company that seeks to support education, youth empowerment and environment,” he added. – TradeArabia News Service