Leading advertising agency Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch.

Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), was the first company to introduce the five-gallon bottle in the UAE, said a statement.

Leo Burnett had previously held the account from 2006 to 2009, it said.

The contract, which is effective immediately, will cover strategic development, a brand campaign, product launches as well as activations and promotions spanning ATL and BTL channels.

The first stage of the four-month pitching process saw Leo Burnett deliver a unique, comprehensive submission that demonstrated its strategic and creative expertise. The agency was then shortlisted and after another two rounds of presentations, chosen as Oasis’ official advertising agency.

George Antonios, marketing director at Oasis, said: “We are excited to be reestablishing our partnership with Leo Burnett, a creative agency with a strong brand-building legacy.

“As we embark on a new positioning initiative, we are confident in Leo Burnett’s ability to orchestrate a powerful, all-encompassing strategy designed to elevate the Oasis brand, increase its visibility in the UAE and position it as an unequivocal industry leader.”

Kamal Dimachkie, executive regional managing director, Leo Burnett, added: “We are delighted to welcome Oasis back to the fold. Over the years, both Oasis and Leo Burnett have built a solid track record punctuated by industry-first achievements.

“We look forward to leveraging Leo Burnett’s innovative HumanKind philosophy and unique brand vision to resume Oasis’ path towards category leadership.” - TradeArabia News Service