The region’s most renowned names in customer service are expected to take part in the upcoming 18th Edition of Middle East Call Centre Conference and Exhibition (MECC) in Dubai.

The event takes place on June 8 and 9 in Dubai World Trade Centre.

MECC ’14 comprises of 3 core elements; the conference, the exhibition and the awards ceremony. The conference will be host to a number of experienced, international customer engagement experts including subject luminary Martin Hill-Wilson who is an experiential trainer, facilitator, key note speaker, and bestselling author.

Throughout the conference, the international experts will be examining local call centre and customer service case studies and exploring key aspects in detail with the participating delegates. They will also be sharing worldwide best practice on operational excellence, technology strategy, ongoing executive support and outsourcing options.

Continuous process improvement, which is a key focus for many in the region, will also be high on the agenda alongside emerging technological advances such social media & mobile customer support.  The application of customer analytics, big data and outsourcing partnership options are also expected to be key focus issues at the forum.

The MECC ’14 exhibition will play host to a number of equipment and service vendors who will be showcasing new and emerging technologies and products which can help organisations dramatically improve their customer service offerings.  Some of the international exhibitioners who have already confirmed participation include Genesys, Interactive Intelligence, Teleopti, Sestek, Altitude and Servion.

“Contact Centre technology is evolving rapidly to make customer interactions more effective and experiential but also to help organizations turn their contact centers into profit centers. Like all technologies, strategic alignment with the company’s business strategy, business drivers and operational strategy is paramount and that requires executive involvement.” said Dominick Keenaghan, president of INSIGHTS, the organizers of MECC ’14.

“MECC ’14 is the perfect platform for regional decision-makers to meet, educate and learn from each other whilst they gain keen insight from the major players and experienced international practitioners in attendance” he added.

This year’s MECC ’14 show will be the biggest in the series to date and will feature sponsorship by both Teleperformance and Cupola. Teleperformance is the global leader in outstanding customer service management. They are the worldwide leaders in multichannel customer experience and have been providing superior customer care services for leading companies throughout the world since 1978, with expertise in many markets and verticals.

Cupola is the longest established contact centre outsourcer in the region and will be using MECC once again to highlight their many diverse and new customer interaction offerings. – TradeArabia News Service