Traccs, a leading public relations network in the Mena region, was named ‘International Consultancy of the Year (Not UK based)’ at the PRCA Awards held in London recently.

The win was the first time a Mena-based Arab agency took home the gong in the awards’ 23-year history, said a statement.

Traccs operates across 13 markets in the region, employeing more than 240 PR professionals, it said.
 
“Traccs offers an indigenous practice in each country they operate in, combined with a sophisticated and globally competitive service. Their local knowledge, strong Arabic competency and extensive network are their biggest strengths and are equally sought after by regional and multinational clients looking to make an impact in the market,” said Francis Ingham, PRCA director general.

“The communications demands within the region are growing and companies are looking for skilled practitioners who are rooted in the market, understand how it works and can provide valuable insights in addition to the standard suite of PR services,” added Mohamed Al Ayed, Traccs president and CEO.

“Being recognised by one of the most highly respected bodies in our industry is a real inspiration to keep developing the practice of public relations in the Mena region by investing in local talent.”

The annual PRCA Awards recognise exceptional talent within the UK and international PR industry, showcasing the achievements of both in-house communications teams and consultancies. - TradeArabia News Service