Etisalat Information Services (eIS) has signed a partnership with Google AdWords, an advertising platform, for small and medium businesses (SMBs) to help them create, manage and optimize online advertising channels.

Under the umbrella of Google AdWords premier SMB partner programme, eIS will provide advice to businesses on their online advertising campaigns.

The programme will provide SMBs with a complete turnkey solution. It will allow them to focus on their business and boost sales when potential customers search for products or services via Google in the region.

The MOU was signed today at Etisalat Academy, Dubai by Ali Mohammed Rashed Al Sharid, CEO, Services Holding, Etisalat and Mohamad Mourad, regional manager, Google.

Rashid Al Naqbi, general manager, eIS said: "Today SMBs are one of the largest contributors to our economy and contributing to the growth of every sector in the country. With the new partnership, eIS will enrich its comprehensive portfolio of services for SMBs which is also in line with our strategy to invest in new businesses.”

“SMBs have specific needs and requirements as they are constantly looking at innovative ways of targeting their audiences helping them to tap into new customer segments.

“Google AdWords provides Etisalat a platform to address this sector by providing expert advice from one of the largest global online company. These small businesses are also able to reach out to a global audience expanding their business beyond local markets,” he added.

Mourad said: “We are excited to enter this new phase in our strategic alliance with Etisalat Information Services. The Premier SMB Partner program was created to help small and medium sized businesses to utilize their resources and manage their business growth via online advertising campaigns. eIS will be able to offer their wide customer base AdWords advice, expertise and experiences expanding their business in the region as well as reach out to new customers online.”

eIS is a subsidiary of Etisalat and a leading directory services provider in the UAE. It maintains publishes the ‘Yellow Pages’ telephone directory annually via print, online, mobile and mobile applications on the Android and iPhone platform. It also publishes printed and online versions of segmented directories on health, beauty and wellness. – TradeArabia News Service