Memac Ogilvy, a leading advertising and public relations firm, picked up a total of 17 awards at the recent seventh Dubai Lynx Awards, the international festival of creativity.

The company’s Sawa Mninjah (Together we succeed) campaign bagged five awards including two Gold trophies in the Direct, Promotions and Activation categories, while Le Charcutier campaign was awarded with one Gold trophy  in the print category.

The final count was split in three Gold, five Silver and nine Bronze trophies for Dubai office.

Edmond Moutran, CEO and chairman, Memac Ogilvy & Mather Holding, Mena, said: “In the last 4 years we have won Agency of the year once and had the runner-up spot twice.”

“This year Memac Ogilvy continues to raise the bar on creativity, showing maturity and consistency within our objectives. I am highly proud of our team in Dubai who continues to produce amazing award-winning work: 42 shortlists which translated into three Gold, five Silver and nine Bronze trophies, ranked the Dubai office as the second most awarded agency in the Arab World this year.”

The Middle East is witnessing a remarkable improvement in the eyes of global industry. With that transition, Middle Eastern networks are achieving much better results in global creative festivals. This has resonated with adopting higher standards, increasing expectations year on year at the Dubai Lynx Awards. Consequently wins are getting harder and harder to reach.

“The Lynx awards are being judged just like any other international award - Cannes or Clio” said Erik Vervroegen, Jury President of Film, Print, Outdoor, Radio and Craft. “Shortlisted agencies should be very proud to have made it this far. If they got a Bronze or Silver they are rock stars but if they got Gold or Grand Prix, then they are world class”, he added.

“We are extremely happy and proud of the Lynx and the Middle East for following such high standards” said Ramzi Moutran, creative director of Advertising at Memac Ogilvy Dubai.

“This year, Lynx was another positive step towards improving the region’s creative reputation. There were no Stand-out Agencies but a much better quality across the board. It was a tough awards festival but as long as this trend continues, our region will further rise in the global rankings for creativity,” he added. – TradeArabia News Service