Bahrain’s leading telecoms services provider Batelco won the 'Advertiser of the Year' award at the prestigious Dubai Lynx International Advertising Festival.

The Dubai Lynx International Advertising Festival, which is part of Cannes international advertising festival, is a yearly event to award creative excellence in advertising and related fields in the Mena region.

Annually, Dubai Lynx receives a huge number of entries from all over the region including from telecom operators and big international corporations.

The awards aim to honour companies which inspire innovative marketing of their products and encourage the creative work of their support agencies, said a statement from Batelco.

Over the past two years, Batelco’s advertising, produced by FP7, has won a total of 26 Dubai Lynx awards which has led to this great achievement in being named Advertiser of the Year, it stated.

Batelco GM (Consumer Division) Muna Al Hashimi was in attendance to collect the award, in front of 1300 industry peers, at the major event held at the Madinat Jumeirah Arena, Dubai. She was accompanied by Batelco senior manager (Marketing and Communications) Abdulla Abuidrees and Batelco manager (PR) Osama Alsaad.

Al Hashimi said she was delighted to hear that Batelco had been recognised once again for its creative advertising programmes  which follows the company’s previous successes of 2011 and 2012 when Batelco took home several Grand Prix, Gold, Silver and Bronze awards from the annual event.

“I extend my appreciation to the entire Batelco team for contributing to this success. Winning such an accolade will undoubtedly encourage everyone to continue with their excellent efforts with the aspiration to bring further success for Batelco during 2013.”

Lauding Batelco for its achievement, Philip Thomas, the CEO of Lions Festivals who along with Motivate jointly organised the Dubai Lynx International Festival of Creativity, said Batelco had won numerous Dubai Lynx awards across many different categories in the last couple of years.

"This is a clear demonstration of the company’s willingness to embrace creativity to help build the brand across its territories," he added.-TradeArabia News Service