Behbehani Brothers, a leader in the automotive business, has announced that the company has been awarded the distribution and servicing rights for the luxury Italian automotive brand Lamborghini, in Bahrain. 

 

The formal agreement was signed by Steven Hill, group general manager, Behbehani Brothers, and Federico Foschini (chief commercial officer) and Paolo Poma (chief financial officer), both part of the board of Automobili Lamborghini, at the Lamborghini headquarters in Sant’Agata Bolognese, Italy, on October 26.

 

Under the agreement, Behbehani Brothers will take over the current Lamborghini Showroom located in the Seef District, which will continue to remain as the base of the sales operation. For aftersales, customers will now enjoy access to the new and exclusive state-of-the-art group service facility located at their main site in Sitra. 

 

It was also revealed that there are plans to relocate the showroom operations in the coming two years to a new improved facility, to further elevate the high standards reserved to Lamborghini customers.

 

Hill said: “We are truly excited to add as a pinnacle the Lamborghini brand to further expand our Volkswagen Group representation in Bahrain under the Behbehani umbrella. As one of the oldest automotive businesses in Bahrain, our ongoing strategic objective is to continuously seek new brand opportunities and provide our customers with a comprehensive high-quality product range to meet their motoring requirements at all levels, fully supported by our first-class customer experience. 

 

“In recent years, the rise in demand in the supercar segment combined with Bahrain’s long-standing reputation as the motorsport capital of the Middle East has inspired us to further invest in the supercar world. We are confident that this partnership will further extend and complement the group’s existing portfolio of premium automotive Brands and will position the business with a strong representation in this dynamic, niche market,” he added. 

 

Andrea Baldi, CEO of EMEA for Automobili Lamborghini, said: “We are delighted to have signed this agreement with Behbehani Brothers, one of the oldest automotive businesses in Bahrain with not only with a great reputation in the automotive business but also highly respected by all of their manufacturing partners. Bahrain has always been a strong market with high potential and we look forward to a long and fruitful relationship. As a strong highly-acclaimed worldwide brand, we are committed to building a solid dealer network that clearly communicates our brand ethos and DNA to our customers and this partnership will help us achieve our goals.” – TradeArabia News Service