In anticipation of the upcoming Dubai Hugo store opening at The Dubai Mall in August 2018, a Hugo pop-up store will be launched at Dubai Duty Free in Dubai International Airport, Terminal 1, this month.
 
The 100-sq-m pop-up store creates a unique shopping environment, fostering the brand’s urban, progressive lifestyle attitude. 

The pop-up store at Dubai Duty Free will carry the latest Fall/Winter 2018 Menswear collection, which presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, Hugo questions the established notions of menswear to create clothing for those who lead rather than follow.
 
The store will feature the Hugo logo collection, designed with the selfie nation in mind.

This special capsule of unisex T-shirts, sweatshirts and track pants has already become a firm favourite amongst the @hugo_official #iamHUGO Instagram community and will form a core part of the collection available at the store. - TradeArabia News Service