International diamond brand Samer Halimeh New York (NY) has partnered with SSH Maritime, a leading yacht charter, to launch a series of summer diamond boutiques on the superyachts represented by SSH Maritime.

To announce the launch of the summer superyacht boutiques, Samer Halimeh New York held a special diamond photoshoot and showcase of some of its best diamond jewellery pieces and important gemstones aboard the world-famous Chakra, a 282 ft/86m superyacht, moored in Cannes for the occasion.
                                            
Samer Halimeh, founder and chief executive of Samer Halimeh New York said: “Samer Halimeh New York are delighted to announce the launch of the summer superyacht diamond boutiques on board the Chakra, the exclusive SSH Maritime superyacht. Owners of the world’s most beautiful diamonds also use superyachts, private jets and 5-star hotels, which is why this collaboration with SSH Maritime is highly complementary for both brands and clients.”

The new jewellery retailing concept be introduced on SSH Maritime superyachts creating a “Bond Street on sea” for super-rich. Samer Halimeh NY has previously built 400 sq ft (39 sq m) pop-up shops in hotels, but this is the first time the retailer has introduced a retailing concept in a nautical setting creating a diamond showcase on superyachts.

The jewellery-superyacht collaborations is being undertaken on four of the SSH Maritime super yachts – Chakra, Serenity, Grand Ocean and Omega. Millionaire and billionaire clients typically charter one of these beautiful superyachts for 2-6 weeks over the summer, at an average cost of £400,000 ($508,400) per week.

Superyacht charter clients will be approached and asked if they would like a diamond showcase on their yacht. If the client decides they would like a diamonds showcase on their yacht then a VIP brochure containing photographs and details of the Samer Halimeh NY diamond jewellery and diamond portfolio will be sent to them in advance of their voyage on their chosen superyacht.

Clients can then choose exactly what they want showcased on their superyacht. Then, whilst they are on their yacht the hosts and their guests can wear and enjoy the diamond jewellery and diamonds for both private and public events whilst they are both on their superyacht or whilst they are at a superyacht mooring during the voyage. Security is provided by the yacht safes and the diamond showcase is under the supervision of the captain, staff and security on the yachts.

After the superyacht cruise is finished, the client will be asked if they or their guests liked any of the diamonds they used or saw whilst they were on the voyage. If they do then - and only then - will they be asked to pay for their selection when they return home to their country of origin/domicile. Clients will need to spend a minimum of $1 million US dollars or more to be eligible for 2-3 extra free days whilst on their superyacht. – TradeArabia News Service