The fourth edition of Arab Luxury World, the Middle East’s leading luxury business conference, is partnering with Insead Business School to conduct a three-hour Executive Workshop of interactive business case studies.

The workshop will run on May 22 and 23 at The Westin Dubai during the conference, serving as a unique discussion platform and shedding light on the major disruptions and innovations that are expected to shape the future of the luxury industry.

Julien Hawari, co-CEO of Mediaquest, said: “The aim of Insead’s Executive Workshop is to create a constructive environment where speakers and attendees – including world-class speakers and business executives – have a chance to brainstorm together and find new ways to create value for both customers and stakeholders in this sector. We are pleased to be working with Insead to provide this opportunity for attendees, as the school is renowned for producing intellectually rich and globally diverse case studies that promise to distil wisdom that can be practically applied in the business world.”

The workshop will be opened with welcome notes from Julien Hawari and moderated by Martin Roll, business and brand strategist at Martin Roll Company, with an introduction on ‘Storytelling in the World of Technology’ from Mac McClelland, CEO of the Marketing Luxury Council in Dubai.

Three in-depth discussions will follow, accompanied by comprehensive case studies presented by some of the key players in the premium goods and services sector. Professor Felipe Monteiro, Insead Affiliate
Professor of Strategy, and Jean-Claude Biver, CEO of TAG Heuer, will host the first discussion on the ‘TAG Heuer Connected Watch’, with a case study exploring ‘The Innovation Imperative and The Importance of Leadership in Grasping New Value Opportunities’. The discussion will explain TAG Heuer’s innovative move into connected watches and reveal the management skills required to face the challenges of rapid change and growing market uncertainty in the face of disruptive technological innovation.

The second discussion will see Ramzi Nakad, co-founder and CFO of Dubai Fashion Forward, sharing his views on the ‘UAE as the World’s Hub for Creativity and Innovation’ and the role that the country’s world-class luxury experiences have played in positioning the UAE as an indisputable global centre of creativity that fosters a dynamic relationship between the arts, luxury businesses and the public.

‘Luxury & Ecommerce: Best Practices to Embrace The Digital Revolution’ will be addressed in the third discussion, with a market overview presented by Samer Bohsali, Strategy& Digital Practice Partner; and case studies from Kunal Kapoor, CEO of Luxury Closet, and Jose Antonio Grajales, director of the Fashion Department at Noon.com.

Arab Luxury World serves as a dynamic platform for regional and global professionals from the premium goods and services market to engage in meaningful discussions about the latest trends and core challenges facing the luxury industry today. The conference will feature more than 30 separate activities spread over the two days, with participation from industry leaders, luxury brands, distributors, agents, retailers, mall operators, service providers and media representatives to lend greater depth to the sessions. – TradeArabia News Service