Online video intelligence company Tubular Labs has ranked the most influential female YouTube creators in Saudi Arabia in the last 90 days, placing 21-year-old Saudi lifestyle creator Njoud Al Shammari in the lead with over 800,000 subscribers.

Lifestyle and beauty vlogger Asrar Aref came in second, followed by Amal Elmziryahi, Hessa Al Awad, and Juhara Al Sajer.

The top five names on the list scored the highest on the Tubular Influencer Score (TIS), which takes into account 10 different metrics when generating the rankings such as: the creator’s reach, engagement with viewers and subscribers, and the channel’s activity. The report comes as female-content on YouTube continues to grow as total number of hours spent watching female-related videos grew by 50 per cent last year (2014 - 2015) in the Middle East and North Africa. In Saudi Arabia, total watchtime on YouTube grew by 50 per cent between 2014 and 2015. Saudi Arabia also has the highest watch time per capita globally.

Denis Crushell, vice president at Tubular Labs said: "Online video is more global than ever before, with creators around the world making content that resonates with their audiences. These top female Saudi creators deliver content that engages their audience, providing both entertainment value and inspiration. Collectively their content has drawn more than 184 million views all time with an Engagement Rating (ER 30) that is 5x more engaging than average video.”

“I am happy to see these women’s hard work recognized by hard data. Each of these creators continue to make high-quality content that is not only useful but is also an expression of their creativity. They are telling their own stories to their audience and the world, and will continue to utiliae YouTube’s reach to more than one billion daily users to grow their channels,” head of YouTube Partnerships in the Middle East and North Africa Diana Baddar said.

In October, YouTube launched Batala, a dedicated channel which features the region’s top female creators, featuring more than 100 women from across the Middle East and North Africa. All five channels in the Tubular Labs list are on Batala. - TradeArabia News Service